#ShowYourGold Collection

27 products

Shop our collection designed to help you gear up to #ShowYourGold in honor of...

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*This Just In*

52 products

Take a look at our newest Shop Exclusives to keep up with what's trending for...

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All American Collection

9 products

Did you become an All American at a Varsity brand Summer Camp this summer?...

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Apparel

75 products

From practice to performance, Varsity Shop features innovative fabrics such as MotionFLEX and Spirit...

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Back 2 School Sale

33 products

USE CODE "BACK2SCHOOL" AT CHECKOUT!

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Camp Store

204 products

UCA, UDA, NCA, NDA & USA Summer Camp apparel, accessories & music

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Championship Apparel: 2017 NCA All-Star National Championship

12 products

Take advantage of this limited time offer on 2017 NCA All-Star National Championship Apparel....

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Championship Apparel: UCA International All Star Championship

9 products

Take advantage of this limited time offer on 2017 UCA International All Star Championship...

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Championship Apparel: UDA National Dance Team Championship

10 products

Take advantage of this limited time offer on 2017 UDA National Dance Team Championship Apparel....

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Citrus Bowl Collection

10 products

Getting ready for your pre-game performance at the 2017 Buffalo Wild Wings Citrus Bowl in Orlando?...

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Dance Shoes & Apparel

23 products

Get the dance gear you need to make your season the best yet! Varsity...

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Fundraising

1 product

Softlips Fundraising is a great tool for your team to meet goals this season....

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Gameday Essentials

69 products

It's all about football season this fall! Gear up for gameday with these essentials!...

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Happy Shoe Year!

22 products

New year, new shoes! Set your new year's resolutions and get some gear to...

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Houston Thanksgiving Day Parade Collection

12 products

Getting ready for your All-American performance at the 2016 Houston Thanksgiving Day Parade? We want...

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Inside Dance

2 products

As featured in the latest issue of Inside Dance Magazine:

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Let's Go Pink Collection

13 products

Gear up for October and show your support towards a cure! For every Pink...

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London New Year's Parade Collection

12 products

Getting ready for your Varsity All-American performance at the London New Year's Parade? We want...

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Philadelphia Thanksgiving Day Parade Collection

11 products

Getting ready for your All American performance at the 2016 Philadelphia Thanksgiving Day Parade? We...

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Team Tees

4 products

Show your spirit in comfy, cute Team Tees! Perfect for Fall.

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UCA

22 products

UCA Summer Camp Apparel and Music - 2015

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Varsity Spirit Spectacular Collection

10 products

Getting ready for your Captain or Co-Captain performance at the 2016 Varsity Spirit Spectacular? We...

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Varsity Spirit Thanksgiving Tour Collection

11 products

Getting ready for your All American performance at the 2016 Varsity Spirit Thanksgiving Tour in...

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Youth

28 products

The future is bright for young cheerleaders, and it all starts with providing you...

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