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Made with athletes in mind - Varsity Beauty

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  - All Activewear
  - New & Featured
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Varsity Beauty
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MAXOUTYOUR YEAR

Start with our most spacious, stylish backpack yet.20 compartments, 2 ways to wear, 1 bag that does it all.

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TOP COLLECTIONS

PACK LIKE A PRO.

Bold, durable, and spirit-ready. Our backpacks bring the energy wherever you go.

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VARSITY SPIRIT SHOP

Varsity Spirit Shop is your ultimate destination for cheerleading and dance essentials. Shop spirited styles, top-tier performance gear, and must-have accessories designed to keep cheerleaders and dancers competition-ready. Discover premium collections, exclusive event gear, and everything you need to shine on the mat, stage, or sidelines. Start shopping today and elevate your spirit game!

Performance Tested, Spirit Inspired.

Since 1974 our focus has been to elevate the athlete experience, and as our community has grown so has our passion and dedication to that mission. Our apparel is made for the all around athlete — for those who dare to lead and go beyond the call of athleticism. For those who believe the work is never over and pursue their definition of excellence always.

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SHOP THE LOOK

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Varsity Phantom White Cheer Shoes

$ 129.95

(4.4)

White

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Varsity Huddle Cheer Shoes

$ 79.95

(5.0)

White

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Keyhole Back Bra Tank

$ 45.00

(4.5)

Espresso

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Double Layer Flowy Short

$ 45.00

Future Purple

Varsity Navy HoloShine Flap Backpack

$ 80.00

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Varsity Phantom White Cheer Shoes

$ 129.95

(4.4)

White

When you love your sport, you live it. Cheerleaders and dancers deserve styles and fabrics that are as flexible and hardworking as they are and it’s our mission to deliver exactly that. Our apparel is made for the all around athlete — for those who dare to lead and go beyond the call of athleticism. For those who believe the work is never over and pursue their definition of excellence always.