New Varsity Footwear
Show Your Gold for St. Jude in September
Go! Fight! Cure!

It's National Childhood Cancer Awareness Month. With our Show Your Gold collection, every purchase has a purpose. We're donating a percentage of proceeds for every gold item sold this month to our friends at St. Jude Children's Research Hospital.

All-American Hoodies

Are you a Summer Camp All-American? Show off your achievement with this limited edition hoodie! Get your UCA, UDA, NCA, NDA, USA, and UCE hoodies here:

Bags and Backpacks

Essentials Collection

The fashion you can't perform without start with these wardrobe staples.

The Varsity Shop is your connection to the best cheer and dance gear from the authority in cheer and dance. Varsity Spirit is the leader in cheer uniforms and fashion, events, competitions, and educational training camps for cheerleading and dance teams. The Varsity Shop offers you the latest in school and all star, cheer and dance fashion, cheer shoes, apparel, and your favorite cheer and dance accessories.