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New & Featured
Varsity Beauty
Shoes
Apparel
- Tops
  - Tanks
  - T-Shirts
  - Bras
  - Sweatshirts & Hoodies
  - Jackets
- Bottoms
- Outerwear
  - Sweatshirts & Hoodies
  - Jackets
- Cheer Uniforms
- All-American Collection
- Dance Apparel
- Coach Gear
Competition Merch
- Event Merch
- Event Post Sale
Bags
Accessories
- Cheer Pom Poms
- Bows
- Drinkware
- Jewelry
  - Bracelets
  - Necklaces
- Hats & Headbands
  - Hats
  - Headbands
- Plush
- Pins
- Socks
- Music
- Dance Accessories
- Other Accessories
  - Megaphones
  - Patches
  - Charms
  - Keychains
  - Stickers
Poms
Sale

Made with athletes in mind - Varsity Beauty

Bright Drop. Bold Moves.

All-new sunny shades and styles, for your boldest summer yet!

Shop New Arrivals

FEATURED COLLECTIONS

New Arrivals in Cheer Clothes and Dance Clothes

NEW!SPIRIT SHINEROSE TINTED LIP OIL

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VARSITY SPIRIT SHOP

Varsity Spirit Shop is your ultimate destination for cheerleading and dance essentials. Shop spirited styles, top-tier performance gear, and must-have accessories designed to keep cheerleaders and dancers competition-ready. Discover premium collections, exclusive event gear, and everything you need to shine on the mat, stage, or sidelines. Start shopping today and elevate your spirit game!

Performance Tested, Spirit Inspired.

Since 1974 our focus has been to elevate the athlete experience, and as our community has grown so has our passion and dedication to that mission. Our apparel is made for the all around athlete — for those who dare to lead and go beyond the call of athleticism. For those who believe the work is never over and pursue their definition of excellence always.

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AS SEEN ON SOCIAL

SHOP THE LOOK

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Luxe Line Crossover Crop Top

$ 37.95

White

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Luxe Petal Shorts

$ 37.95

(5.0)

Black

Right-facing side view of white Varsity Varsity Vibe Training Shoes cheer shoe highlighting breathable mesh upper and flexible sole.

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Varsity Vibe Training Shoes

$ 84.95

White

When you love your sport, you live it. Cheerleaders and dancers deserve styles and fabrics that are as flexible and hardworking as they are and it’s our mission to deliver exactly that. Our apparel is made for the all around athlete — for those who dare to lead and go beyond the call of athleticism. For those who believe the work is never over and pursue their definition of excellence always.