READY SET RED
Finally, a red lip that lasts through your awards ceremony.
Varsity Beauty: Makeup, Haircare & Skincare for Cheer and Dance
Varsity Beauty: Makeup, Haircare & Skincare for Cheer and Dance
Varsity Beauty is the official beauty line from the organization that has driven competitive cheerleading since 1975. Every product, from setting spray to makeup remover, is chosen for the demands of competition day: long-wear formulas that hold through a full routine under stage lighting. Whether you are prepping for the mat or taking it all off afterward, this is cheer makeup and skincare built for athletes, not the makeup aisle.
Varsity Beauty Haircare
Spirit Shine Rose Tinted Lip Oil
Ready Set Red Liquid Lip
SHOP ALL BEAUTY
Frequently Asked Questions
Varsity Beauty is curated specifically for cheer and dance athletes, with an emphasis on long-wear cheer makeup formulas designed to hold through stunting, tumbling, and stage lighting at competition. Browse the full makeup collection to see every option.
Varsity Beauty spans makeup, haircare, and skincare, plus beauty bundles and kits, covering cheer competition beauty prep from hair to face.
The best beauty products for cheer competition day include setting spray and longwear transfer-proof lipstick as the top picks for competition-day wear and takedown. For a full routine-ready look, the beauty bundles package everything into one kit.
Varsity Beauty makeup is designed for all-day wear—even through high-energy performances and long competition days. Our performance-ready makeup collection features sweat-proof, smudge-resistant essentials like our Ready Set Red Lipstick, Spirit Shimmer Highlighter, and Overtime Setting Spray to lock in your look. Whether you're on the sidelines or under stage lights, our formulas stay put without touch-ups. Pair with cheer uniforms and accessories for a complete competition-day glow.
Sleek, strong, and secure—your cheer hair needs to stay put from warm-up to awards. The Varsity Beauty haircare line includes top performers like our Stick It Slick Stick for flyaway control, Strong Hold Hairspray for all-day volume, and travel-size options for quick touch-ups at cheer camp. Add a matching bow and you're performance-ready from head to toe.
A great performance starts with great skin. Use our Reset Face Wash to prep your skin before applying makeup, and follow up post-performance with our Rewind Makeup Remover Balm to gently cleanse away sweat and cosmetics without irritation. Explore our skincare essentials to keep your complexion clear and hydrated all season long. Want to pack it all? Grab a cheer backpack or one of our bestselling beauty kits to store your beauty and skincare must-haves in style.
Yes! Many cheer and dance competitions follow makeup guidelines that emphasize clean, bold, and uniform looks. Varsity Beauty products are created to help you meet those expectations with versatile, high-impact colors that flatter every age group and skin tone. Our Spirit Shimmer Highlighter Duo, Lip Tints, and Setting Spray work together to enhance your features while staying within most event standards. Check with your specific event rules for guidance and browse our makeup collection for compliant products.
Right here at the Varsity Spirit Shop! Our Varsity Beauty line includes high-performance makeup, haircare, and skincare made specifically for athletes, instructors, and spirit leaders. Whether you're shopping for competition day, game day, or your camp kit, we’ve got everything you need to look and feel confident—on and off the mat.