NEW YEAR.
NEW SHADES.

Sleek, strong, and secure—your cheer hair needs to stay put from warm-up to awards. The Varsity Beauty haircare line includes top performers like our Stick It Slick Stick for flyaway control, Strong Hold Hairspray for all-day volume, and travel-size options for quick touch-ups at cheer camp. Add a matching bow and you're performance-ready from head to toe.

A great performance starts with great skin. Use our Reset Face Wash to prep your skin before applying makeup, and follow up post-performance with our Rewind Makeup Remover Balm to gently cleanse away sweat and cosmetics without irritation. Explore our skincare essentials to keep your complexion clear and hydrated all season long. Want to pack it all? Grab a cheer backpack or one of our bestselling beauty kits to store your beauty and skincare must-haves in style.

Yes! Many cheer and dance competitions follow makeup guidelines that emphasize clean, bold, and uniform looks. Varsity Beauty products are created to help you meet those expectations with versatile, high-impact colors that flatter every age group and skin tone. Our Spirit Shimmer Highlighter Duo, Lip Tints, and Setting Spray work together to enhance your features while staying within most event standards. Check with your specific event rules for guidance and browse our makeup collection for compliant products.

Right here at the Varsity Spirit Shop! Our Varsity Beauty line includes high-performance makeup, haircare, and skincare made specifically for athletes, instructors, and spirit leaders. Whether you're shopping for competition day, game day, or your camp kit, we’ve got everything you need to look and feel confident—on and off the mat.