Varsity and The Cheerleader
Varsity's concern for the athlete doesn't end once the box is delivered. We care about the athlete from their first tryout to the last game they cheer in college and when they become a coach themselves. Varsity believes that what makes a cheerleader great is not her stunting or tumbling, but her leadership, scholarship, and sportsmanship, and we do our best to make sure the rest of the world knows that, too.
When you make a purchase from Varsity, you benefit from more than 60 years of expertise, the experience of outfitting one million athletes and the assurance that your items will be delivered by a leader. Varsity stands behind all of our products. If we manufacture a garment incorrectly or our merchandise is defective, we will make it right.
Varsity employs full-time sales representatives to provide the best service to our customers. And behind every Varsity full-time rep is a department dedicated to ensuring your satisfaction. This consistency and passion for what we do is one of the biggest reasons for our strong customer loyalty.
Varsity Gives Back
Varsity supports more charities than any other apparel manufacturer.
- Varsity was able to arrange for 25 cases of Gatorade to be flown to Haiti to help provide hydration for volunteers of the disaster.
- Varsity and its brands developed National School Spirit Day in 2009 as a day to celebrate cheerleaders as visible leaders in their communities.
- This year, donations to the Muscular Dystrophy Association will top $1,000,000. UCA staff members represent not just UCA during the Jerry Lewis Telethon, but all cheerleaders. The Telethon is just one way Varsity puts cheerleaders in the forefront, and broadcasts the positive aspects of being a cheerleader on a global scale.
- Last year, UCA supported The Sparkle Effect, an initiative begun by two varsity cheerleaders from Iowa who started a special needs cheerleading squad in their community, then created a template so that other schools could follow their lead. Featured on Oprah!, the Sparkle Effect has been a hugely successful program. When the Sparkle Effect won a grant for their organization, Varsity Spirit Fashions matched the uniform budget with a $10,000 credit towards Varsity apparel.
- Varsity hosts cheer events in multiple cities to support children's medical research. Last year's events raised a collective $11,000 for research organizations. In Memphis, we supported Cheer for the Kids for the second year in a row, which raises money for St. Jude's Children's Research Hospital. For this non-profit event, Varsity supplied judges, spotters, mats and equipment. Last year's event raised more than $6,000.
- In Atlanta, Varsity designated an event as Cheer for the Cure this year. More than $5,000 was raised on behalf of Erin Strickland, an Atlanta-area cheerleader who suffers from a rare heart condition. The money was donated to University of Alabama at Birmingham School of Medicine- Division of Cardiovascular Disease.
- NCA has been a strong partner to the Make-A-Wish Foundation for decades, and challenges their participants to give back to their cause.
- Varsity rewards one cheerleading team and one dance team every year with the American School Spirit Award. The American School Spirit Award recognizes cheerleaders and dancers who embody the best of this world: leadership, sportsmanship, athleticism, and community service.
- The America Needs Cheerleaders campaign is one more way Varsity is spreading the word about the positive benefits of cheerleading.
Varsity Reinvests in Cheerleading Safety
- The American Association of Cheerleading Coaches and Administrators (AACCA) was begun in 1987 to ensure that cheerleaders were exposed to the best training available and the safest conditions possible. Everyone in the cheer community benefits from AACCA, regardless of which camp, competition, or uniform they purchase.
- Currently, 22,000 coaches nationwide have been certified through AACCA's safety course.
- More than a quarter of a million cheerleaders completed the AACCA Safety Awareness Program in 2009 at Varsity cheer camps.
- 30,000+ coaches completed the Coach's Education Program in 2009 at Varsity cheer camps.
- School employees 21 and older who have completed the AACCA certification receive an additional $1,000,000 in liability coverage.
- Every Varsity cheer camp instructor is safety certified through AACCA, and has received a minimum of 30 hours of hands-on training.